An Intention for Health Awareness

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noun \in-ˈten(t)-shən\

  • the thing that you plan to do or achieve: an aim or purpose (Merriam-Webster dictionary)
  • a process or manner of healing of incised wounds (medical dictionary)

I recently saw a segment on a show marketing pink makeup to help raise funds for breast cancer awareness and research. One of the promoted products, a “sugary lip gloss,” caused me to yell at my TV. The host applied the lip gloss and exclaimed how sweet it tasted. The expert promoting the product excitedly shared that the lip gloss was made with real sugar. That riled me —sugar and cancer marketed together! The segment lacked an authentic awareness that sugar is known to promote the growth of cancer cells, and seemed focused on marketing and merchandise rather than health.

October is breast cancer awareness month, which started me thinking again about the segment and the power of intention and how cancer awareness is marketed. Personally, I believe mammograms and self-examinations are important for women, and I take those steps for my own health. I realize it wasn’t too long ago that many women suffered in silence, because people didn’t talk about this deadly disease. Although many women are now surviving breast cancer, and we discuss it more openly, the American Cancer Society estimated that in 2014 there will be 232,570 new cases of invasive breast cancer and approximately 40,000 people will die from the disease. Incidences of breast cancer, and other cancers are still growing and thriving as well.

Being aware of the importance of diet, exercise, stress reduction, endocrine disruptors (BPA in plastic food containers, synthetic hormones, mercury), pesticides in foods and other products (tampons & pads), and GMO’s is vital to making empowered daily health choices. Luckily, this valuable information is available, but it is still not marketed as loudly as disease.

The clarity of details influences our intentions. The color pink and the word “cancer” are everywhere. Pink ribbons, pink shirts, pink signs are all over the media, on billboards, and at different establishments—gyms, restaurants, nail salons…. The continuous messaging shared during Breast Cancer Awareness Month and beyond is “cancer awareness.” Currently, there is an emphasis on using the words “cancer” and “research” that definitely has increased awareness, but sadly the incidence of breast cancer has not dramatically declined—in fact it’s increasing.

Thinking outside the box, what if we changed the focus on how cancer was packaged? What if we truly shifted “cancer awareness” to “health awareness?” Intention provides the structure to align with the support needed to achieve goals.

What kind of healing and health possibilities could evolve? Power Words by Sharon Anne Klingler shares four valuable methods for decision making using the energy of words. Here are her methods (all but headings in my words) and possible opportunities for health awareness:

  1. Imagine the Visuals That Come with Your Options–Most of us are familiar with the pink ribbon symbolizing breast cancer awareness. However, what symbol do we regularly see representing health? Wouldn’t it be great if a symbol of health were on billboards, TV commercials, and every street corner? Since there isn’t a common symbol, visualize your own and place it somewhere you can see it often.
  2. Sensing Each Option’s Impact on Your Energy–Sit with your eyes closed and take a few deep breaths. Say “cancer awareness” out loud, and notice how those words feel in your body. Pause for a moment, and then take another few deep breaths. Now say “Health awareness” out loud. Do you sense a difference in how these words make you feel? Does one phrase feel better than the other? When I do this exercise, I feel a tight knot in my stomach when I say “cancer awareness” and feel a surge of energy in my chest with “health awareness.”
  3. Tasting the Answer–To truly taste something requires swallowing. How does it feel chewing on the word “cancer” and swallowing it? How does that compare with tasting “health”?
  4. Tapping into the Power of the Written Word–By continuously reading and hearing the word “cancer,” what energetic vibration is being created between all of us? Klingler references Dr. Masaru Emoto’s work on the crystal formation of water that’s based on words, music, pictures, and prayers. The book states, “The water crystals he tested certainly had no consciousness of the words, but they were influenced by the word’s energy nonetheless.”

If our collective awareness is for women and men to heal and be healthy, then the focus should be on choices supporting each person’s health, not supporting the dis-ease of cancer.

Suggested Reading:

  • You Can Heal Your Life by Louise Hay

CANCER: What’s eating at you? Deep hurt, secret or grief. Affirmation: I lovingly forgive and release all of the past. I choose to fill my life with joy. I love and approve of myself.

BREAST (left): Feeling unloved, refusal to nourish oneself. Putting everyone else first. Affirmation: I am loved and nourished by all around me

BREAST (right): Over protection, over bearing, difficulty in giving love. Affirmation: I embrace and trust life knowing that I am safe and loved. I choose to love and be loved.

  • The Biology of Belief: Unleashing the Power of Consciousness, Matter & Miracles by Dr. Bruce Lipton
  • The Messages from Water by Dr. Masaru Emoto


Lorraine Giordano
Inspired To Health